Fruit Flip

Increasingly there is a disconnection between the desire of consumers to eat healthily and actually practicing this desire. "I have no time". "It's too expensive". This is common reasoning among people, especially young adults, in a fast moving world.

Fruit Flip is a simple service-product that inspires people to eat healthy fruit and vegetables in new ways by providing a knowledge base of hints and tips delivered with warm, stylish product design and engaging, tangible interaction. Fruit Flip doesn't demonize nor antagonize but instead tries to stay relevant to a consumers lifestyle. It does this by connecting to a simple service that delivers fresh, organic fruit and vegetables to your home on a weekly basis and aims to foster wise decision-making for a balanced diet by providing simple recipes for smoothies, salads and snacks at opportune moments.

More information at: http://fruitflip.marcotriverio.com

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