How This 1971 Shampoo Brand Is Finally Living Up to Its Natural Image

Proctor & Gamble turned to the Environmental Working Group to help reformulate its iconic Herbal Essences shampoo line.If you’re old enough to remember television commercials from the 1970s, there’s a good chance you remember Procter & Gamble’s Clairol Herbal Essences animated spot from the early end of the decade. Wildflowers, symbolic of the decade’s counterculture, proliferate as a long-haired fairy-looking woman bathes in fresh spring water, cleansing her hair in the purity of nature.By the end of the decade, the brand was using real people in the commercials — the lead…

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