Friday, November 23, 2018

Dominant Monogram Rebranding Initiatives : Burberry Monogram

The Burberry Monogram is Featured All Over the Place From giant teddy bear sculptures and heavily patterned facades to beach umbrellas and gigantic billboards, the Burberry monogram is everywhere. In an attempt to rebrand itself, the celebrated luxe fashion house totally reimagines its signature pattern and then, as part of a larger publicity stunt, dominantly inserts it into the narrative of urban environments. The new Burberry monogram boasts an intricate pattern that centers itself around a B. The color palette is kept to a triad of colors — orange, white…

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